Thursday, July 31, 2008

Sell to Your Niche Customers

When someone uses an Internet search engine, they are looking for something specific. That ‘specific item’ is a niche. And niche marketing is where the money is.

A niche marketer is marketing to a specific group of people. This might seem strange as wouldn’t it be nice if everyone on the Internet visited your site and bought something from it? But it’s not really possible to create a site that is appealing to everyone. And the result is, therefore, niche marketing.

Don’t even start niche marketing until you’ve done your homework. Think about your market. Think about your product. And do your research. What keywords fit your market? Are enough people searching for information, on your keywords, to bring you the traffic that you need? Is your market already saturated with sites. Using tools like Google Keyword and Wordtracker will help you in your research.

Once you’ve decided on the product and are ready to start site development, think about a few more things:

* Who is your market? Teens? Seniors? Professional men or woman? Your site’s content must be meaningful to your customer. If you can’t relate (write) in a way that appeals to your market, you might find yourself having to pay for content.

* Know your product. You need to be able to tell your customer the benefits of your product.

* Know your product well. You will need to, continually, write interesting and informative content on your product. Do you know it well enough to do that? If not, you might want to think about promoting something else.

Niche marketing is strange. It means focusing on a small group of potential customers rather than the Internet as a whole. But a focused site will draw in those searchers looking for your specific product. And those are the people you want… time, they will become your customers.

1 comment:

vander said...

great post!We sure cannot be all over the internet so its important that people be remind to concentrate on a certain niche

Privacy Policy: If you require any more information or have any questions about our privacy policy, please feel free to contact us by email at At, the privacy of our visitors is of extreme importance to us. This privacy policy document outlines the types of personal information is received and collected by and how it is used. Log Files Like many other Web sites, makes use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable. Cookies and Web Beacons does not use cookies. Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include Google Adsense, Commission Junction, Clickbank, Linkshare, and Amazon. These third-party ad servers or ad networks use technology to the advertisements and links that appear on send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see. has no access to or control over these cookies that are used by third-party advertisers. You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.'s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites.

Disclosure Policy
This policy is valid from 1December2011. This blog is a personal blog written and edited by the owner. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation. The compensation received may influence the advertising content, topics or posts made in this blog. The paid content, advertising space, or post may not always be identified as paid or sponsored content. The owner of this blog may be compensated to provide opinion on products services, websites and various other topics. Even though the owner of this blog receives compensation for the posts or advertisements, the owner always give their honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers' own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question. This blog does not conation any content which might present a conflict of interest.