When someone uses an Internet search engine, they are looking for something specific. That ‘specific item’ is a niche. And niche marketing is where the money is.
A niche marketer is marketing to a specific group of people. This might seem strange as wouldn’t it be nice if everyone on the Internet visited your site and bought something from it? But it’s not really possible to create a site that is appealing to everyone. And the result is, therefore, niche marketing.
Don’t even start niche marketing until you’ve done your homework. Think about your market. Think about your product. And do your research. What keywords fit your market? Are enough people searching for information, on your keywords, to bring you the traffic that you need? Is your market already saturated with sites. Using tools like Google Keyword and Wordtracker will help you in your research.
Once you’ve decided on the product and are ready to start site development, think about a few more things:
* Who is your market? Teens? Seniors? Professional men or woman? Your site’s content must be meaningful to your customer. If you can’t relate (write) in a way that appeals to your market, you might find yourself having to pay for content.
* Know your product. You need to be able to tell your customer the benefits of your product.
* Know your product well. You will need to, continually, write interesting and informative content on your product. Do you know it well enough to do that? If not, you might want to think about promoting something else.
Niche marketing is strange. It means focusing on a small group of potential customers rather than the Internet as a whole. But a focused site will draw in those searchers looking for your specific product. And those are the people you want…..in time, they will become your customers.
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