For your site visitor to buy from you, they must feel a level of trust. So how do you create a feeling of trust with something as impersonal as a web site?
How often do you go to a web site and all you see are forms to fill in? Even if you click on Contact, the only thing that comes up is another form. No email address. No phone number. How do you feel about such a site?
To develop a level of trust and to build a relationship with your site visitor, your web site must have something ‘human’ about it. It can be an audio or video message. It can be helpful content. Or it can just be that email and/or phone number.
Business, whether e-business or brick and mortar business, is about connecting with people and building relationships. Without that human element, you cannot expect to build the trust that you need for your visitor to become a customer.
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